10 years later: a new brand identity for LIDC
By Professor Claire Heffernan, Director, LIDC
Since its launch in 2007, the London International Development Centre (LIDC) has grown in stature as an organisation fostering interdisciplinary research in international development. We’re proud of initiatives such as the Innovative Metrics and Methods for Agriculture and Nutrition Actions (IMMANA) and the Global Panel, which are working to strengthen food security at a global level. What’s more, we’ve developed a membership base of over 3,500 talented staff, students and alumni from our member institutions, and built a network of leading policy makers, private sector representatives and civil society organisations. LIDC has also delivered a range of high-quality events and training programmes designed to support the whole spectrum of people working in international development.
Last year, LIDC took stock on the past 10 years of success and growth. Our team agreed that we were really proud of the achievements of this consortium of seven University of London institutions, but wanted to chart a new way forward. A crucial part of this process involved surveying our members about what they thought about LIDC’s identity and ideas for future directions. Armed with this information, we decided to craft a modern brand identity that captures our innovative and collaborative community.
From today, LIDC has rolled out our new brand identity across all our digital and social media channels. We’re particularly proud of our website, which provides a visually stunning showcase of LIDC’s greatest achievements, helpful information about research opportunities, and the latest development events in London. Moreover, the website’s blogs section provides a platform for a range of people to share their thoughts on the latest international development issues. You’ll also find more forward-thinking and stimulating content across LIDC’s social media channels.
Ultimately, LIDC’s rebrand is about better serving our talented community delivering interdisciplinary research with real social impact. We hope that you like our new brand identity and please do get in touch.