London International Development Centre unveils new brand

London International Development Centre (LIDC), a consortium of seven University of London institutions shaping the future of international development, today unveils a new logo, website and visual identity.

LIDC connects researchers, students and development professionals to address global development challenges. The new brand identity better reflects LIDC’s commitment to foster collaboration and innovation among its membership.

As well as a bold new logo, a new website – www.lidc.ac.uk – launches today.  The website offers a range of tools and resources for its growing network of members. This includes a calendar of topical events and networking opportunities and the latest global development news and opinions.

The rebrand comes after research was conducted among LIDC’s membership, where members were asked what they thought of LIDC’s existing identity and how it could be improved.

Professor Claire Heffernan, LIDC’s Director, said: “After over ten years, our brand needed to evolve so we took this opportunity to create something that better communicates who we are, what we do and what we mean to our members.

“We’re proud to have a diverse and active community of researchers, postgraduate students and development professionals who deliver interdisciplinary research that creates real change. The bold and modern new brand better reflects our innovative community and we’re confident this move will strengthen our collective voice and influence.”

The London International Development Centre is the leading community of international development researchers, addressing global development issues through interdisciplinary research. Members benefit from networking opportunities, free entry to events, the latest news and views and funding opportunities. Membership institutions include: Birkbeck, UCL-Institute of Education, London School of Hygiene and Tropical Medicine, Royal Veterinary College, SOAS, Queen Mary University and City and University of London.

To find out more and become a member, visit www.lidc.ac.uk.